What is 2002 spiderman tie in poptart?

Here's some information about the 2002 Spider-Man Poptarts tie-in:

In 2002, coinciding with the release of the Sam Raimi film Spider-Man, Kellogg's released a limited-edition Pop-Tart flavor as a tie-in promotion. The flavor was officially called "Spider-Man Spidey Berry" .

These Pop-Tarts featured a mixed berry filling with a blue frosting and red and blue sprinkles, designed to resemble Spider-Man's colors. The packaging prominently featured images from the film and promotional material. The campaign was pretty successful in terms of raising hype for the film, by using the poptart to reach a younger demographic.